Working with kids and animals
Create a video that’s fun and carefree, without losing sight of client messaging — all while working with a cast of kids (and a Guinea pig!).
Kids are greatly impacted by their learning environment — including the air they breathe in the classroom. Trane Commercial sought to promote its HVAC solutions for schools. They reached out to us for help sharing a message with audiences: Trane has a suite of energy management products and services that help schools optimize their facilities so kids can focus on their spelling — not their asthma.
We thought this message would resonate best coming from the kids Trane’s HVAC equipment aims to protect (and a guest appearance from their class pets). We created a script that prompted them to deliver the message straight to camera in various vibrant settings throughout a school — our solution to keeping the message front and center, while still having some fun with the content and keeping things easy for the kids. The final video is brought to life by a custom score and sound effects that give the whole commercial an extra dose of emotional gravitas.