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ABOUT US

We Believe in Message-First Content.

From discovery to distribution, we keep the central ethos of every project at the forefront of our strategy. Every piece of content we produce is directly informed by a guiding message we create using intel from your team — because a strong creative campaign is also a consistent one.

ESSENCE
NAVIGATION
DETAILS
PEOPLE
We make complicated stuff simple.

Crafting an electrifying message for industrial and essential audiences can be tough — but that’s what we love about it. If understanding your product involves heady industry jargon, we fashion it into something that rings true with your audience. If you’re trying to make your mark in a heavily saturated market, we take what’s unique about you and use it to help you stand out.

We navigate complex channels.

Marketing to industrial and essential audiences happens beyond standard channels of communication. When you’re relying on distributing your message through a broker, distributor, specialty retailer, or trade publication, we tailor our creative to make it work — anywhere.

We are detail-oriented.

We manage all the little details that go into producing strong content. We don’t just ideate, we execute — from video production, to social media planning, to paid media distribution, our top-tier project management team makes sure nothing falls through the cracks.

Our People

Upswing Creative is a full-fledged creative agency comprised of the talented people pictured here. With a diverse slate of professional backgrounds in marketing, journalism, project management, and more, our tight-knit team members are pros at crafting and distributing your message.

Our People

Josh Whitcomb

Principal / Creative Director

Chris Fink

Principal / Creative Director (Video)

Chrissy Little

Director of Accounts

Riley Farrell

Art Director

Kelsey Gavnik

Content Director

Tom Schmidt

Director of Video

Josie Dighton

Project Manager

Our Values

ACT WITH PURE HEARTS

Trust is the cornerstone of any strong relationship. Our longstanding client relationships are built on openness, honesty, and constructive feedback.

HAVE FUN

We’re partial to teams who appreciate a good pun (or a bad one). Fun and laughter are woven into our culture, and we’re better creatives for it.

FOSTER MEANINGFUL RELATIONSHIPS

Long-term client relationships help us become experts on your brand and make better content. We’re all about earning your appreciation and strengthening our partnerships.

DO GREAT WORK

Client chemistry is important — but delivering quality creative is what earns us our keep. We constantly innovate and adapt to deliver the thoughtful, message-first creative you deserve.

Create Winning Collateral With Us

View Case Studies

GE Appliances
Mixing Valve Technology
View Case Study
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