We are foragers.
At Upswing, we believe deeply in the power of the message.
Once you’ve located the message, every creative activity flows from it. But the message is a wily character who hides in the shadows. Sometimes, we find it buried in an offhand comment. Other times, we locate it over there, behind the dustbin on the manufacturing floor. Often, we find it flattened under layers of corporatespeak and office politics.
The point is: we don’t stop until we find the message. We dive ever deeper to understand our clients, their products and services, their customers. We check our pride and ask innocent questions; we bring objective eyes and ears to every interaction. The knowledge we gain inspires the message and, in turn, the message informs the work.