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American Standard

Mastering Logistics with American Standard

Our years of experience planning complex shoots helped streamline the process of creating a testimonial video over 5 days, 4 states, and 770 miles.

The Challenge

Create testimonial videos featuring four dealers — spanning from Awendaw, SC to Longwood, FL — highlighting American Standard’s Link technology.


In 2023, American Standard launched Link™, communication software that makes installing, monitoring, and troubleshooting HVAC easier for technicians — whether they’re providing services remotely or in-person. American Standard needed testimonial videos to showcase the breadth and depth of the new tool and feature a diverse slate of vendors to show social proof of the software providing real-world benefits. It would be a complicated shoot, logistically — but the Upswing video team was up for the challenge.

Our work

Planning a video shoot that requires so much travel demands a sharp attention to detail, a strict schedule, and a willingness to roll with the punches (delayed flights, anyone?). Planning a video shoot that traverses four states in five days demands all that, and more.


From conducting pre-interviews to creating an efficient driving route to planning b-roll scenarios that make customer testimonials shine, our video team dived deep into the planning process to ensure each shoot day yielded all the footage they needed before packing up and moving on to the next stop. For five days, time was of the essence — but thanks to skillful planning (and some stellar video direction), we created videos that brought American Standard Link™ to life for customers in every state.

Work with an agency that tackles complex logistics on a regular basis.

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