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CAPABILITIES

Strategy. Insight. Impact.

Upswing Creative offers a variety of services to empower your brand with smarter, sharper marketing. Count on us for strategy and creative that drive business goals, engage your audiences, and help your brand shine. No matter the project, our work is backed by detail-obsessed project management — so we’ll have the logistics covered from start to finish.

What Are You Looking For?

CUSTOM SERVICE PACKAGES

We’ve got you covered from concept to execution — select a category from both columns to see how our versatile capabilities can be tailored to your brand’s needs.

BRAND STRATEGY

Whether you’re looking for a one-time brand awareness campaign or it’s time for a total rebrand, we’ve got you covered.

  • Campaign development
  • Brand positioning

BRAND CREATIVE

We create the stuff that makes you feel like you.

  • Logo + visual identity design
  • Brand standards
  • Written identity (taglines, anthems, etc.)

BRAND PRODUCTION

A strong brand is backed by strong assets. We help you capture them.

  • Digital + print design
  • Brand photography + video

DIGITAL STRATEGY

We’re confident navigating a dynamic digital media landscape. We prioritize digital strategy that works with evolving social and search algorithms — not against them.

  • Organic social planning
  • Paid campaign development
  • SEO + SEM strategy

DIGITAL CREATIVE

We help you create a strong digital presence with compelling visuals and consistent brand storytelling.

  • Social media assets
  • Ad builders
  • Copywriting

DIGITAL PRODUCTION

Our network of SEO and SEM specialists help get your campaigns in front of relevant eyes.

  • Data analytics + optimization

CONTENT STRATEGY

Content is only as strong as the strategy behind it. We tailor content plans to leverage each unique channel your audience uses.

  • Campaign development
  • Traditional media (print ads, native content, etc.)
  • Content calendars

CREATIVE CONTENT

Whether you’re looking for content that blends seamlessly into an existing brand story or something that stands out in a big way — if you can dream it, we can do it.

  • Copywriting
  • Video
  • Web content

CONTENT PRODUCTION

No studio? No problem. We find the spaces, resources, and people you need to produce unique pieces of content.

  • Podcasts
  • Supplemental collateral
  • Product + lifestyle photography

VIDEO STRATEGY

Creating video content that integrates in your marketing mix while making your brand stand out is our bread and butter.

  • Discovery
  • Campaign development

VIDEO CREATIVE

From concepting to scriptwriting, we ensure all our video projects have good bones. Plus, our commitment to the discovery process keeps video content on-strategy, from pre-production onward.

  • Concept development
  • Scriptwriting

VIDEO PRODUCTION

A million moving parts go into making strong video content, from booking travel and talent to final edit and color grading. From start to finish, we handle everything that brings your videos to life.

  • Product/service commercials
  • Case studies/testimonials
  • Brand anthems
  • 2D + 3D animation

Create Winning Collateral With Us

View Case Studies

Concordia St. Paul
Alumni Magazine
View Case Study
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