Making a big impact in a small timeframe
Use a limited budget to create short, engaging videos that help new millennial donor audiences understand the basics of giving to Augusburg.
Augsburg University is a private university located in the heart of Minneapolis. They came to us for fun, informational videos that explained the various ways alumni and others can give to Augsburg. A primarily millennial audience meant the content should be as social media-friendly as it was educational — AKA, short and immediately captivating.
After discovery calls with Augsburg’s Advancement team, we got to work writing a snappy script that covered all their points in (approximately) 15 seconds or less. Working with a small budget never slows us down — we paired those scripts with energetic voiceover and colorful animation to capture our audience’s attention while explaining new concepts effectively.