Creating commercial video from afar
Create fresh, compelling video for Trane Commercial — without any new footage or on-site production.
A multimedia collage animation that cut together existing b-roll and photos with virtual interview audio.
Content that stayed on strategy and kept Trane Commercial’s message at the forefront of the content.
Trane / Mitsubishi Electric VRF and ductless systems provide high levels of control over temperature — you can heat one room while cooling next door — and humidity. VRF was the perfect solution for CORE Cycle.Fitness.Lagree’s new buildout in an old Providence, Rhode Island brownstone and Trane planned to send Upswing out east to tell the story.
COVID-related restrictions prevented us from shooting in person, we took a look at what we did have — a great story, talented designers and animators, some great b-roll from the folks at CORE, and main characters who were willing to share their thoughts in a safe way. After further discovery with our friends at Trane, we decided on the concept of a multimedia collage — mixing CORE’s previously-shot footage, a playful “scrapbook” design, and interviews conducted from a distance via video calls.