Church Mutual
Engaging existing customers
We created a video for Church Mutual encouraging customers to take advantage of their free products and services.
Background
Church Mutual offers insurance coverage for a variety of non-profit and religious buildings — but in some cases, those buildings can go days without anyone checking up on them. So, if a church furnace fails on a Monday in January, the frozen pipes on Tuesday will turn into a basement wading pool by Wednesday. Thousands of Church Mutual’s policyholders experience frozen pipe- or water-related damage each year, so they began offering free water, temperature, and pipe “smart” sensors to their policyholders. Church Mutual asked us to make a video encouraging customers to sign up for the program.
Our work
We kicked off our work with discovery with Church Mutual customers who were using the sensors. We learned that they loved that the sensor program was free to use and easy to install. Customers were looking for something simple and straightforward, so we matched that with a video that incorporated humor and quick wit, but focused on the main message: The CM sensor program is free, and keeps your building protected. We used overlaid graphics to highlight the smart capabilities of the sensors and we placed our talent in relevant environments that we knew would resonate with our audience.