We’ve learned a lot during the COVID-19 pandemic, and one of the most significant things is the importance of clean air.
We created a series of videos to spread the news that Trane’s CleanEffects whole-house air filtration system isn’t some plain-old HEPA filter. It uses patented iFD technology to charge, trap, and remove dust, allergens, and viruses from your home’s air.
We employed a kind-but-no-nonsense mom — and her two adorable kids — to connect with our target audience, 3D particles to help visualize the offending particles, and an internal view of the equipment to show how the corona field electrifies and traps them.
