Background
Trane HVAC equipment heats and cools some of the most famous structures on Earth – the Washington Monument, The Kremlin, and the 31 mile-long “Chunnel” that runs underneath the English Channel.
That’s pretty impressive.
However, until late 2018, they didn’t offer a smart thermostat designed specifically for commercial applications – meaning the contractors and service providers they partner with had no choice but to match Trane equipment with a competitor’s controls.
Based on our long partnership, they asked us to help bring this new product to an already-saturated market.
The Challenge
Create a commercialization video that touts the good news – with Pivot, the industry leader now has a single-source solution for commercial end-users.
Our Approach
Trane has a loyal following. They’re known for their long history of quality and expertise, so even though the smart thermostat market is crowded, we knew – from a messaging standpoint – if we could cut through the noise to reach the contractors and service providers that trust Trane, we’d be successful.
Visually, we chose a beautiful retail space with lots of color, texture and natural light, as well as a friendly, energetic spokeswoman to clearly lay out the features and benefits – from controllable setpoints to a mobile app that allows for remote access.