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Color and Texture
Trane

Background

Trane HVAC equipment heats and cools some of the most famous structures on Earth — the Washington Monument, The Kremlin, and the 31 mile-long “Chunnel” that runs underneath the English Channel.

That’s pretty impressive.

However, until late 2018, they didn’t offer a smart thermostat designed specifically for commercial applications — meaning the contractors and service providers they partner with had no choice but to match Trane equipment with a competitor’s controls.

Based on our long partnership, they asked us to help bring this new product to an already-saturated market.

The Challenge

Create a commercialization video that touts the good news — with Pivot, the industry leader now has a single-source solution for commercial end-users.

Our Approach

Trane has a loyal following. They’re known for their long history of quality and expertise, so even though the smart thermostat market is crowded, we knew — from a messaging standpoint — if we could cut through the noise to reach the contractors and service providers that trust Trane, we’d be successful.

Visually, we chose a beautiful retail space with lots of color, texture and natural light, as well as a friendly, energetic spokeswoman to clearly lay out the features and benefits — from controllable setpoints to a mobile app that allows for remote access.

 

Reach out if you’re looking for an impactful video for your product or service activation!

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