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Capturing Culture
CM Group

 

The CM Group is filled with bubbly, infectious personalities, so when it came time to kickoff their broader “Stand For Good” initiative, it was a no-brainer to have their employees tell their employees about their employee culture campaign. Makes sense, right?

We kicked things off with the video (above), introducing CM Group’s four newly defined values and the new “Stand For Good” brand. Then we followed up by taking a deeper dive (below) into each individual value.

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Value #1: Our Customers Are the Company

Value #2: We Are Powered By Purpose

Value #3: We Act With Honor

 

Value #4: We Are Courageous and Bold

 

 

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