The CM Group is filled with bubbly, infectious personalities, so when it came time to kickoff their broader “Stand For Good” initiative, it was a no-brainer to have their employees tell their employees about their employee culture campaign. Makes sense, right?
We kicked things off with the video (above), introducing CM Group’s four newly defined values and the new “Stand For Good” brand. Then we followed up by taking a deeper dive (below) into each individual value.
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Value #1: Our Customers Are the Company
Value #2: We Are Powered By Purpose
Value #3: We Act With Honor
Value #4: We Are Courageous and Bold