Everyone says they want to form strong relationships with their clients, and we’re no different. We put a lot of action behind those words, but really it’s up to you to decide if we live up to this value.
Our third value is one we learned along the way, and that’s the importance of “Fostering Meaningful Relationships.”
When we first started, we were young, and we were naïve. We thought we’d make a video for a client, and when we finished, the next client would magically show up with another video; but what we quickly realized was that we needed repeat customers, and referrals.
We learned relationships are the most important thing in our business. We can do awesome work, but if we don’t treat our clients with respect and kindness, they won’t be coming back for long.
We think long-term for our clients, and we’re genuinely interested in lasting relationships, so we invest a lot of time in getting to know our clients, their customers, and their products and services. Because we put in that work, we develop deep institutional knowledge that serves our clients, and us, well.
Another way we foster meaningful relationships is by anticipating our client’s needs. To be honest, for years, we were very much in the work – from developing strategy, to writing copy, and doing design– and because of that, we weren’t working proactively for our clients. We saw we were falling short on this value, and so we made a change, bringing in an account manager as well as a project manager, to really strengthen our client relationships. A lot of companies talk about having a relationship with their clients…to the point where it almost becomes cliché. We really work hard, every day, to make sure it’s something we’re known for.
Give us a shout! We bet it would be the start of a long, meaningful relationship. 🙂
To view all episodes from our “On The Upswing” series, click here!