We call our fourth value our aspirational value, because it’s something we’re always striving to achieve, and that’s to “Do Great Work.”
When we get to the end of a project, everyone’s really happy with the outcome (of course), but then the bar gets raised, because what was great work today is now a stepping stone for something better tomorrow.
For us, doing great work means starting all projects with our message-first mentality, really understanding the most important thing we want the audience to know, and then making sure that all creative work – whether it’s copy, design or videos – flows from that main message.
At Upswing, we’re pathologically curious. We ask lots of questions, and as an objective third party, we’re not afraid to ask dumb ones if it means it leads to true understanding.
We’re also constantly trying to push our client’s creative boundaries…offering a different approach or proposing something outside of what they expected; but we also know the realities of corporate marketing, so while we strive to be wildly creative, we balance that creativity with reality.
We work with companies in industrial and essential products and services…and oftentimes our clients will admit, that means we’re working on some complex, boring stuff; but there’s always a human component, and we work to establish emotional connections between those products and services, and the people who are purchasing them.
In the end, you can’t do great work if you don’t have great people. We’ve got an awesome in-house team of experienced creatives who are driven to do work they can be proud of; but we also work with a roster of freelancers that we’ve cultivated over the years, and we carefully match their skill set with the project at hand.
Prove it, you say? Reach out and we’ll be happy to connect you with a few of our happy clients.
To view all episodes from our “On The Upswing” series, click here!