At Upswing Creative, everything we do starts with the things we value. Check out this video to learn about the first of our four values.
At Upswing Creative, we’ve got four core values that we use to drive everything we do – from how we approach our work, to how we treat our clients.
Our first value is “Act with Pure Hearts.” We call this the Original Core Value, because it’s the first one that just naturally came to the surface as an everyday part of our culture.
Around our office, the phrase “Pure Hearts” has become shorthand for this value…and it’s one we use a lot.
For us, “Pure Hearts” comes down to being good people – my business partner Josh always says it’s about being who your grandma thinks you are.
“Pure Hearts” is also about being good stewards of our client’s budget and respecting their trust by not doing or pitching unnecessary work.
Finally, “Pure Hearts” is about being forthcoming, whether that’s telling a client we think there’s a better way to do something or being honest when we’ve made a mistake and owning up to it. At Upswing, we’ve had to have a few very difficult conversations over the years, but at the end of the day, as long as we’ve acted with “Pure Hearts,” we can hold our heads high.
So, that’s a quick dive into our first core value…one that we check each other on regularly – whether we like it or not. 🙂