Creative video marketing is extremely important, especially for B2B brands. According to our data overlord, Google, 70% of B2B customers watch video during their purchasing journey. However, if you don’t have a lot of experience working with an agency to produce videos, you may not know what to expect when it comes to cost. Exactly how much will a commercial video cost your business? And will that investment actually pay off for your brand?
At Upswing Creative, we’ve been helping B2B brands use creative video to rise above the competition for years. We also know how frustrating it is to visit a website and not see a price for the thing you want to buy. So let’s clear things up and break down the real costs of a commercial marketing video.
How Much Does Commercial Video Cost?
The best agencies won’t give you a pre-set price tag; they’ll take the time to understand the vision of your video project and negotiate a cost that’s fair. But if you’re looking for general numbers, our video projects usually fall within the range of $25,000 to $75,000.
Here’s the truth: the cost of any marketing video depends on what it includes. That’s exactly why you see so much disparity between the prices that agencies offer for video. You can absolutely shoot a marketing video for $500 (or for free if your nephew “dabbles” in video) — and the final cut will absolutely reflect that budget.
If you’re looking to make a real impact on your target audience through video, you’ll need to bring award-winning quality to the screen. There’s also the matter of production details, which can influence the overall cost and timeline of your video project:
A production with a multi-camera setup, custom graphics and pyrotechnics will cost more than a simple half-day, one-camera shoot. Other things that can really up the quality (and the price tag) include: a stylist, a set decorator, a custom musical score, production equipment (dollies, drones, lights that make it look like it’s daytime even though we’re shooting at midnight), and so on.
That’s why it’s so important to share the expectations for your video and what’s the most important variable: scope, timeline, or budget.
All things being equal, shooting overseas will cost more than inside your office or factory across town. There are travel fees and other expenses to cover the costs of traveling crew and hauling equipment to distant locations. The number of shoot locations (and fees for securing those locations) can also impact your production timeline and price tag.
Professional talent can take your video production to the next level, but will cost more than filming with your own employees (and help alleviate fear that your employees will develop stage fright).
Is Video Marketing Useful for B2B?
Now that we understand the inputs that affect the cost of a marketing video, let’s get to the more important question — is video marketing a smart investment for B2B companies? Here are a few stats to help you make that call:
85% of internet users in the U.S.A. watch online video content every month.
Every year, more U.S. customers are counting on video content to inform and entertain them.
Featuring video on your website pages increases organic traffic from SERPs by 157%.
Video marketing is a great way to boost your SERP (search engine results page) rank — and keep people engaged on your site.
70% of B2B buyers use video to guide their purchasing decisions.
Video can help B2B customers understand the value you bring — and deliver that information to other decision-makers in the company.
Video marketers earn up to 66% more qualified leads annually.
Recent studies show that video marketing can deliver more qualified leads and prospective sales to your business.
Finding a Video Marketing Agency
Now that you know what affects the price of a video, and you’ve seen the stats that show how important video is, all that’s left is to find the right agency partner to make your video project happen. You’ll want to prioritize shops that will sit down with you and understand your vision. If budget is the most important driver for you, it’s helpful to come into the conversation with a budget range in mind to help set expectations and project scope from the onset.
Be sure to take a look at each agency’s portfolio of work, too. Beyond beautiful visuals, are the core messages clear and impactful? There are nuances to producing B2B video — especially if you work in a niche or complex field — and it’s important that your agency understands how to communicate with your audience.
Get Started on Your Marketing Video
Ready to get started on your very own commercial video in the Twin Cities — or anywhere else in the world? Contact Upswing Creative today. We offer a range of services to help your brand share its message — including video production, branding and creative content.
Even if you want to bounce an idea off of us or get a quick estimate for your video project, we’re happy to chat.